12 May 2005

Market penetration

A LONG time ago, in a land far away, The Blob was one of my favourite movies. Apparently they're doing a remake. That's about all I can be bothered finding out about the remake of the The Blob at this stage.

If you want to know more go and look it up yourself. There are stacks of online resources where you can get all the information you could ever possibly want - and never possibly need - about The Blob and the remake of The Blob. All the goss, all the speculation, all the dross that's unfit to print, but that's so easy and painless to publish online.

And herein lies a problem. The web is awash with too much publicity for nothing worth promoting.